Pricing Structure

Quilt Planner Pro Pricing Structure

Last Updated: December 14, 2025

Official Pricing Tiers

Free Tier

  • Cost: $0
  • Billing: None
  • Patterns: 1 lifetime pattern
  • Features: Basic pattern generation, Standard patterns only, Community support

Hobbyist Tier

  • Monthly: $5.99/month
  • Annual: $59.99/year (save $11.89 - ~17% discount)
  • Patterns: 2 per month
  • Features: Skill level matching, Advanced patterns, Priority email support

Enthusiast Tier

  • Monthly: $9.99/month
  • Annual: $94.99/year (save $24.89 - ~21% discount)
  • Patterns: 10 per month
  • Features: All Hobbyist features, Expert-level patterns, Priority support, Advanced customization, PDF downloads

Pro Tier

  • Monthly: $19.99/month
  • Annual: $199.99/year (save $39.89 - ~17% discount)
  • Patterns: 25 per month
  • Features: Everything included, Commercial use rights, API access (coming soon), Dedicated support

Pricing Logic

Monthly Billing

  • Charged on the same day each month
  • Example: Subscribe Jan 15 → charged 15th of each month
  • Auto-renews unless cancelled

Annual Billing

  • Charged once per year
  • Saves ~17-21% vs monthly
  • Auto-renews unless cancelled

Billing Cycle Changes

  • All changes (cancel/downgrade/upgrade) take effect at next billing date
  • Users keep current tier until billing cycle ends
  • No pro-rating
  • No partial refunds

Revenue Projections

At 100 Paid Subscribers (Assuming 40% Hobbyist, 40% Enthusiast, 20% Pro)

  • Monthly revenue: ~$900/month ($10,800 ARR)
  • With annual: ~$1,100/month if 30% choose annual

At 500 Paid Subscribers

  • Monthly revenue: ~$4,500/month ($54,000 ARR)
  • With annual: ~$5,500/month if 30% choose annual

At 1,000 Paid Subscribers

  • Monthly revenue: ~$9,000/month ($108,000 ARR)
  • With annual: ~$11,000/month if 30% choose annual

At 5,000 Paid Subscribers

  • Monthly revenue: ~$45,000/month ($540,000 ARR)
  • With annual: ~$55,000/month if 30% choose annual

At 10,000 Paid Subscribers

  • Monthly revenue: ~$90,000/month ($1.08M ARR)
  • With annual: ~$110,000/month if 30% choose annual

Competitive Positioning

Compared to other quilt pattern generators:

  • Most charge $30-50 for single pattern books
  • Digital competitors: $15-30/month with limited features
  • QuiltPlannerPro: $5.99-19.99 for unlimited AI-generated custom patterns

Value Proposition:

  • Hobbyist tier = 1 pattern book per year in traditional quilting
  • Enthusiast tier = 2-3 pattern books per year
  • Pro tier = unlimited patterns (thousands of dollars in traditional patterns)

Pricing Psychology

Monthly vs Annual

  • Monthly: Lower barrier to entry, higher churn risk
  • Annual: Better LTV, lower churn, upfront cash flow
  • Target: 30-40% annual adoption through discount incentive

Tier Distribution Goals

  • Free: 60-70% of signups (conversion funnel)
  • Hobbyist: 20-25% of paid (entry tier)
  • Enthusiast: 40-50% of paid (sweet spot)
  • Pro: 25-35% of paid (power users, commercial)

Upgrade Path

Free → Hobbyist ($5.99) → Enthusiast ($9.99) → Pro ($19.99) Small incremental increases encourage upgrades

Discount Strategy (Future)

Potential Discounts (Not Yet Implemented)

  • Student discount: 25% off (verify with .edu email)
  • Quilting guild discount: 15% off groups of 5+
  • Annual discount: Already built in (17-21% savings)
  • Referral credit: $5 credit for referrer and referee
  • Black Friday: 30% off annual plans
  • First month: 50% off first month (acquisition)

Never Discount

  • Don't devalue the product with constant sales
  • Maintain pricing integrity
  • Use trials/free tier for acquisition instead

Pricing Update Strategy

When to Increase Prices

  • After 1,000 paid subscribers (proven value)
  • When adding major features (API, mobile app)
  • Annual CPI adjustment (small increases)

Grandfathering

  • Existing subscribers keep their rate
  • New subscribers pay new rate
  • Builds loyalty and reduces churn

Price Testing

  • Test pricing changes on new users only
  • A/B test $5.99 vs $7.99 for Hobbyist
  • Monitor conversion rates closely

Legal Pricing Notes

All prices listed are:

  • In US Dollars (USD)
  • Exclusive of applicable taxes (Stripe handles tax collection)
  • Subject to change with 30 days notice to existing subscribers
  • Non-refundable per Terms of Service

Subscription changes:

  • Users may upgrade/downgrade/cancel anytime
  • Changes take effect at next billing cycle
  • No pro-rating or partial refunds

Stripe Fee Impact

Stripe fees: 2.9% + $0.30 per transaction

Net revenue per transaction:

  • Hobbyist monthly: $5.99 → $5.52 net (~8% fee)
  • Enthusiast monthly: $9.99 → $9.40 net (~6% fee)
  • Pro monthly: $19.99 → $19.11 net (~4.4% fee)
  • Hobbyist annual: $59.99 → $57.95 net (~3.4% fee)
  • Pro annual: $199.99 → $194.09 net (~3% fee)

Takeaway: Annual billing significantly reduces payment processing costs

Recommended Pricing Messaging

On Website:

  • "Start free, upgrade anytime"
  • "Save 17-21% with annual billing"
  • "Cancel anytime, no questions asked"
  • "All plans include AI-powered pattern generation"

Value Props:

  • Hobbyist: "Perfect for weekend quilters"
  • Enthusiast: "Most popular - for dedicated quilters"
  • Pro: "Unlimited patterns for serious quilters & professionals"

Anchoring:

  • Show annual savings prominently
  • Highlight Pro as "best value" for heavy users
  • Compare to cost of traditional pattern books

Questions about pricing?
Contact: support@quiltplannerpro.com

QuiltPlannerPro - T Top Quilts LLC