QuiltPlannerPro Pricing Structure

Last Updated: June 20, 2026

Official Pricing Tiers

Free Tier

• Cost: $0
• Billing: None
• AI Credits: 3 per month
• Pattern Generation: Unlimited (procedural, no AI required)
• Pattern Downloads: 1 lifetime total
• Features: Unlimited quilt generation, 3 AI fabric coordination uses/month

Hobbyist Tier

• Monthly: $5.99/month
• Annual: $59.99/year (save $11.89 - ~16.5% discount)
• AI Credits: 15 per month
• Pattern Generation: Unlimited
• Pattern Downloads: 2 per month
• Features: All Free features + 15 AI fabric coordination uses/month

Enthusiast Tier

• Monthly: $9.99/month
• Annual: $94.99/year (save $24.89 - ~20.8% discount)
• AI Credits: 40 per month
• Pattern Generation: Unlimited
• Pattern Downloads: 10 per month
• Features: All Hobbyist features + 40 AI fabric coordination uses/month + priority support

Pro Tier

• Monthly: $19.99/month
• Annual: $199.99/year (save $39.89 - ~16.6% discount)
• AI Credits: 100 per month
• Pattern Generation: Unlimited
• Pattern Downloads: 25 per month
• Features: Everything + 100 AI fabric coordination uses/month + commercial use rights + API access (future)

Credit Model

Rule: No AI = No Credits

Credits are consumed only by AI-powered actions. Procedural/deterministic actions are always free.

Monthly Credit Allotments

Credits do not roll over — they reset at the start of each billing period.

Fabric Hold (Saved Fabric Images)

All tiers include 3 free saved fabric image slots. Additional storage is available as a paid add-on:

• Fabric Hold 10: $2.99/month or $29.00/year
• Fabric Hold 25: $5.99/month or $59.00/year
• Fabric Hold 50: $9.99/month or $99.00/year

Pricing Logic

Monthly Billing

• Charged on the same day each month
• Example: Subscribe Jan 15 → charged 15th of each month
• Auto-renews unless cancelled

Annual Billing

• Charged once per year
• Saves ~17-21% vs monthly
• Auto-renews unless cancelled

Billing Cycle Changes

• All changes (cancel/downgrade/upgrade) take effect at next billing date
• Users keep current tier until billing cycle ends
• No pro-rating
• No partial refunds

Revenue Projections

At 100 Paid Subscribers (Assuming 40% Hobbyist, 40% Enthusiast, 20% Pro)

• Monthly revenue: ~$900/month ($10,800 ARR)
• With annual: ~$1,100/month if 30% choose annual

At 500 Paid Subscribers

• Monthly revenue: ~$4,500/month ($54,000 ARR)
• With annual: ~$5,500/month if 30% choose annual

At 1,000 Paid Subscribers

• Monthly revenue: ~$9,000/month ($108,000 ARR)
• With annual: ~$11,000/month if 30% choose annual

At 5,000 Paid Subscribers

• Monthly revenue: ~$45,000/month ($540,000 ARR)
• With annual: ~$55,000/month if 30% choose annual

At 10,000 Paid Subscribers

• Monthly revenue: ~$90,000/month ($1.08M ARR)
• With annual: ~$110,000/month if 30% choose annual

Competitive Positioning

Compared to other quilt pattern generators:

• Most charge $30-50 for single pattern books
• Digital competitors: $15-30/month with limited features
• QuiltPlannerPro: $5.99-19.99 for monthly AI-generated custom pattern generation and downloads

Value Proposition:

• Hobbyist tier = 1 pattern book per year in traditional quilting
• Enthusiast tier = 2-3 pattern books per year
• Pro tier = high-volume monthly generation and downloads for power users

Pricing Psychology

Monthly vs Annual

• Monthly: Lower barrier to entry, higher churn risk
• Annual: Better LTV, lower churn, upfront cash flow
• Target: 30-40% annual adoption through discount incentive

Tier Distribution Goals

• Free: 60-70% of signups (conversion funnel)
• Hobbyist: 20-25% of paid (entry tier)
• Enthusiast: 40-50% of paid (sweet spot)
• Pro: 25-35% of paid (power users, commercial)

Upgrade Path

Free → Hobbyist ($5.99) → Enthusiast ($9.99) → Pro ($19.99) Small incremental increases encourage upgrades

Discount Strategy (Future)

Potential Discounts (Not Yet Implemented)

• Student discount: 25% off (verify with .edu email)
• Quilting guild discount: 15% off groups of 5+
• Annual discount: Already built in (17-21% savings)
• Referral credit: $5 credit for referrer and referee
• Black Friday: 30% off annual plans
• First month: 50% off first month (acquisition)

Never Discount

• Don't devalue the product with constant sales
• Maintain pricing integrity
• Use trials/free tier for acquisition instead

Pricing Update Strategy

When to Increase Prices

• After 1,000 paid subscribers (proven value)
• When adding major features (API, mobile app)
• Annual CPI adjustment (small increases)

Grandfathering

• Existing subscribers keep their rate
• New subscribers pay new rate
• Builds loyalty and reduces churn

Price Testing

• Test pricing changes on new users only
• A/B test $5.99 vs $7.99 for Hobbyist
• Monitor conversion rates closely

Legal Pricing Notes

All prices listed are:

• In US Dollars (USD)
• Exclusive of applicable taxes (Stripe handles tax collection)
• Subject to change with 30 days notice to existing subscribers
• Non-refundable per Terms of Service

Subscription changes:

• Users may upgrade/downgrade/cancel anytime
• Changes take effect at next billing cycle
• No pro-rating or partial refunds

Stripe Fee Impact

Stripe fees: 2.9% + $0.30 per transaction

Net revenue per transaction:

• Hobbyist monthly: $5.99 → $5.52 net (~8% fee)
• Enthusiast monthly: $9.99 → $9.40 net (~6% fee)
• Pro monthly: $19.99 → $19.11 net (~4.4% fee)
• Hobbyist annual: $59.99 → $57.95 net (~3.4% fee)
• Pro annual: $199.99 → $194.09 net (~3% fee)

Takeaway: Annual billing significantly reduces payment processing costs

Recommended Pricing Messaging

On Website:

• "Start free, upgrade anytime"
• "Save 17-21% with annual billing"
• "Cancel anytime, no questions asked"
• "All plans include AI-powered pattern generation with monthly generation and download limits"

Value Props:

• Hobbyist: "Perfect for weekend quilters"
• Enthusiast: "Most popular - for dedicated quilters"
• Pro: "Unlimited patterns for serious quilters & professionals"

Anchoring:

• Show annual savings prominently
• Highlight Pro as "best value" for heavy users
• Compare to cost of traditional pattern books

Questions about pricing?
Contact: quiltplannerpro@gmail.com

QuiltPlannerPro - T Top Quilts LLC